![]() ![]() This will build people's curiosity and get them to open the email to see what the video might contain. ✅ Helps increase your open and click ratesĪccording to an analysis by Mediapost, the use of the word "video" in the email's subject line can help to increase open rates by nearly 13%.įor example, if your customer has expressed interest in your product, you can send them an email with the subject line saying, "Here is a video demo for XYZ product." This is why people use animation videos in their emails to help readers digest a dense topic in a shorter amount of time. You may have noticed that when you looked up a concept on Youtube, you could understand it better by watching the video than when you read the same thing in your textbook.Ī video format makes delivering information easier as our brain can understand and recall visual information better. ✅ Helps make information easy to understand Let's look at why one would want to use videos in email marketing and their benefits. They could play the video in the email itself by embedding them in the email using HTML5. It also helps boost open and click rates. ![]() Video email marketing is when one sends videos in their marketing emails to help capture viewers' attention and convey information in an easy-to-understand way. Embed it in the body as an image or GIF with a button to open it on a separate web page. Embed it in the body as a playable video using HTML5 Is there an alternative to video for email marketing? Can be slow to load if the file size is large.Requires extra resources to create videos rather than images or GIFs.Can negatively impact your email's deliverability.Why can using videos inside emails be bad for your campaign? ✅ Helps increase your open and click rates.✅ Helps make information easy to understand.Here, we'll discuss all the pros and cons of using video email marketing to help you decide if it'll benefit your brand or not. If you feel like the text in your email is not enough to capture your audience's attention and want to build a connection with them, you can use videos in your email marketing strategy.īut this is just one factor, and there are several other factors to consider to decide whether you want to use videos in your emails or not. Should you use videos in your email marketing campaigns? It depends. ![]()
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